Product Executive

Job Description:

• Conduct thorough research on the pharmaceutical market landscape, customer behavior, and competitor information and develop insights to oversee the pharmaceutical market and identify key players.
• Use research findings to formulate product plans for both existing and potential new products.
• Proactively seek opportunities for competitive product development and innovative market strategies.
• Devise effective brand activation activities to maximize brand awareness and build trust among targeted doctors and customers.
• Collaborate with Marketing Manager and Senior Business Manager to develop marketing plans.
• Plan, organize, lead, and control all event activities, including product launches, symposiums, conferences, webinars, CMEs, RTDs, and JR, etc.
• Ensure seamless execution of events to enhance brand visibility.
• Plan and design promotional materials and tools in a timely manner.
• Develop literature to maximize brand awareness and facilitate effective brand communication.
• Propose annual product strategic plans and action plans considering available resources and budget constraints.
• Demonstrate advanced planning and analytical skills for effective decision-making.
• Excel in presentation skills using PowerPoint during events and marketing activities.
• Conduct product and market training for Marketing Representatives (MRs) to enhance their product knowledge and medical detailing skills.
• Visit key account customers to understand product positioning, market share, competitor information, and explore opportunities for new product development and maintai and build acceptable relationships with medical professionals.
• Travel to other cities as required for market exploration and business development.
• Work closely with the business development department and marketing superiors from Lower and Upper Myanmar.

Job Requirements:

• Medical Doctor (M.B.B.S) degree.
• Minimum of 2 years of experience with a solid understanding of current market practices.
• Established relationships with medical professionals and excellent communication skills.
• Competent in IT skills, especially in Office applications (PowerPoint, Word, Excel).
• Strong administrative skills, including the ability to create systems, encourage personal development, and manage performance.
• High-level planning and analytical skills with a focus on team and brand building.
• Responsible for maintaining accurate product information in the data set.
• Innovative thinker, capable of introducing new activities to broaden the marketing team’s experience, such as (CME) programs.